Practical guides to launching an eyewear collection.
For fashion brands and retailers planning their own line: choosing a manufacturer, timelines, minimum orders, costs and packaging.
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Guide 01How to choose a sunglasses manufacturer for your brand
Choosing a sunglasses manufacturer? Learn how to compare samples, minimum orders, quality checks and project scope before committing your brand.
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Guide 02How long does eyewear development take?
From the first brief to samples, packaging and delivery: the stages of eyewear development, what each one produces, and what determines the timeline.
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Guide 03Eyewear MOQ explained: from private label to custom design
What eyewear minimum order quantities apply to, how private label, adapted and custom frames differ, and how to plan a focused first collection.
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Guide 04The cost of developing a sunglasses collection
Build a sunglasses collection budget covering development, samples, production, packaging and delivery, with a worked example and supplier quote checklist.
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Guide 05How to plan eyewear packaging before production
Plan eyewear packaging with a practical brief covering case fit, materials, branding, samples, quantities and packing requirements before production.